First off, let me say that I’m not someone making 5 figures with Amazon Associates, which is Amazon’s affiliate program. Instead, I’m just a normal person like you who is trying to earn a few extra dollars a month. However, that’s not to say that I haven’t learned a few tips and tricks either.
So, today I wanted to share with you the tips and tricks for Amazon affiliate sales that I have learned. None of this is going to get you rich, yet it may help you finally make that first sale, or increase the sales you’re getting.
These are all things I do on my sites that use Amazon for affiliate sales and it has slowly helped grow my profits.
Amazon Affiliate Tips & Tricks
I would also love to hear from other Amazon Associates and see what tips and trick you’ve got. Share them in the comments below.
I would also like to be clear in saying that these are my own personal experiences and your own experiences may very well vary from mine. I am not trying to be an authority with Amazon affiliate sales, simply to share what I have learned through my own experience with the service.
What Doesn’t Work for Amazon
I feel like it’s best to start with what doesn’t work.
If you’re an affiliate in the US then you have access to a wide range of tools; more so than any other country. The problem though is that most of those tools don’t work all that well.
Inside the Associate Central (affiliate home), you can set up: banners, native ads, and a mobile popover.
Now, banners are as simple as they sound – images you can place on your site to promote product categories, specials, promotions, etc.
Generally, people will place banners either in a sidebar of their site, maybe in the header, below an article, or maybe even the footer of the site.
I have tried all variety of banners that Amazon offers, placed them in every conceivable location on my sites, and always found them lacking for clicks and sales.
At this point, there’s a fair bit of ad blindness with readers. A simple banner is not very likely to drive any real sales for you; it never did for me.
This is absolutely great in theory. What the Mobile Popover will do is create a small banner stuck to the bottom of a reader’s phone screen when they scroll through an article where you have text links to Amazon. The banner will contain information regarding the product they just scrolled past.
The Mobile Popover is a set and forget type of thing. Put the code in your site and just write articles like usual and readers will see this when they scroll your content.
I had very high hopes for this to work. The popover looked great and worked like a charm. The problem was nobody was clicking on it.
Something I’ve come to learn over the years is that getting people on mobile devices to click on ads is nearly impossible. Desktop users are often blind to ads, but mobile users will outright ignore them, and the Amazon Mobile Popover is no exception.
The cool thing with Amazon Associates is that you can setup affiliate accounts for the various countries they offer the service in. I’m currently setup for US, UK, Germany, France, Canada, and Australia.
However, it’s worth noting that I make 99% of my sales from US traffic. The UK is the second closest for sales, but it’s still such a significant margin from the US sales though that the term “2nd” is only a technicality.
My understanding is that countries outside the US are stuck having to pay additional fees and rates to get products to them. As such, people in the UK are more likely to buy from an online service in their country than Amazon.
If you get a majority of your traffic from the US though then you should do well. Again, you can live in the UK, or some country other than the US, and still create a US affiliate account.
OneLink is Amazon’s way of letting you connect your various affiliate accounts. What you do is create all your accounts for each country and then log into your US account.
Once logged in you can go to Tools->OneLink.
From there you can connect all your affiliate accounts together. Once that’s done, you then add a snippet of code to your site.
What that code will do is allow you to set up your affiliate links and have OneLink change it to the appropriate country’s store based on your visitor.
So, if I’m visiting a site that’s based out of the UK, and I’m in the US, then OneLink will change those Amazon affiliate links to point to the US Amazon store. If I were from China then those links would point to the Chinese Amazon store.
This matters because people can only buy from their country’s Amazon store. As someone in the US, I can’t buy from a Canadian’s Amazon affiliate store. So, having OneLink change this automatically for you means you’ll get more international sales.
The Mediocre Affiliate Methods
These are the things that work OK for getting affiliate clicks and sales. I find these methods work well to supplement other methods, not as ways to significantly boost your earnings. However, using these could boost your sales noticeably.
Product Image Links & SiteStripe Images
SiteStripe is Amazon’s way of letting affiliates surf the site and easily create affiliate links to products they find. I absolutely love this feature and use it constantly. All you have to do is be logged into Amazon Associates and then visit amazon.com.
Once I discovered SiteStripe, I went through so many of my articles and setup images for the products I was promoting. SiteStripe lets you easily get a product image that you can put into your article and have it create your affiliate link. It works like a charm.
Now, images used as affiliate links tend to be the 2nd highest clicked link I have. I’ll cover what gets me the most clicks later.
So, images get clicks, but by contrast to what works the best (see below), image affiliate clicks are only 11% of the clicks I get to Amazon. The image links only account for 6% of my sales too.
So, while people do click the images, very seldom does it result in a sale.
Setting product images to be links to Amazon isn’t a bad idea, and it will boost your earnings a bit, just don’t expect it to be too significant.
Who knows though, depending on your niche, you may find this works amazingly well for you.
Native Ads through Amazon are the small recommendation boxes you’ll see on sites. What they do is check your site’s content to determine appropriate products to display relating to your article/content.
Native Ads will also show products to readers based on their browsing history at Amazon. So, if a reader was looking at products on Amazon, then they visit your site and you use Native Ads, then the Native Ads might show those products to that reader.
It all sounds better than it performs though. While this is the 3rd most effective method I use for Amazon affiliate sales, it only accounts for 6% of my clicks and accounts for 15% of my sales.
The interesting thing to note here is that while Native Ads on my sites get less clicks, they make up more of the sales than image affiliate links do, and the image links get more clicks. Why is that?
I place my Native Ads after my articles, while the image links are sprinkled throughout the article. I believe the images get more clicks because people expect to be able to enlarge the image.
However, my Native Ads get seen less, clicked less, but those who do click them at the end of my articles are motivated buyers. These are people who read the entire article and at the end were greeted with recommended products pertaining to the article. I’ve captured their interest with the article, so they are much more likely to make a purchase than someone who may have accidentally clicked an image.
The Best Amazon Affiliate Method for Sales
Two words: text links.
The thing that makes Amazon’s affiliate program so effective is the text links. Unlike images, banners, and recommended products through Native Ads, people will click on a text link far more often. Simply put, readers seem to trust a text link far more than anything else.
So, regular old text links for Amazon affiliate sales account for 79% of the clicks that I send to Amazon. Yep, just a plain text link makes up the vast majority of the traffic I send.
Additionally, those text links make up 76% of my affiliate sales, making it the clear winner of all the methods I use and have tried.
Now, I would like to point out that the text links, and any affiliate link for that matter, work best in very thorough and authoritative articles. You will find that you generate more sales from a 2,000 word article that’s thorough than you will from a 600 word article that glazes over something.
Take the time to create great content that people are looking for, sprinkle in some basic text links to Amazon products, and watch your affiliate sales grow.
Creating Text Links
I have been using the Amazon Publisher Studio extension for Chrome and loving it. It’s a simple and effective way to create affiliate links to products. It works on images too, not just text.
Combine that extension with OneLink and you’ve got your bases covered.
Now, if you’re a WordPress user then you can check out the Amazon Associates Link Builder plugin. I have not used this plugin at all. Honestly, it seems like a lot of effort to use when the Chrome extension above will do all the hard work for you, but it’s an option.
Types of Content That Works
This subject could be an entire article, but I’ll get to the point and save you from reading a 4,000 word article on it.
In my experience, the content that drives the most sales on Amazon are those that are resources. What I’d consider a resource article would be a tutorial, a thorough guide, a review, and things of that nature. The type of content people search out when they want to learn something.
To be blunt, what doesn’t work is putting affiliate links in every single article you write. If you are constantly trying to sell your readers within your article then they will either become blind to it or stop visiting your site.
Also, when you are creating affiliate links, stay focused on the subject of the article. Don’t write an article and then link to 20 different products on Amazon just because you can.
If you’re writing about Product A then link to Product A. You can slip in a few other affiliate links as appropriate, but do not overdo it.
Too many times I’ve seen articles that link to every product they can on Amazon and it’s just not effective. Plus, it’s simply offputting to the reader. Every reader that leaves your site is a person not buying from you.
So, spend some time creating great resources for your readers, build their trust in you, and you’ll make some sales as a result.
Again, this is my experience with Amazon affiliate sales and your mileage may vary.
At the end of the day, you have to work hard and create amazing content if you want sales. I’ve tried the quick and dirty methods and none of them have worked. All my sales come from quality content that I’ve put a lot of time and effort into.
If you’re sincere in what you’re saying, and you believe in the product, then the reader will know that and be far more likely to make a purchase from you.